Pricing. Don't Screw It Up!

I think everyone I know has gone to that school.

Human nature is to screw up and learn. Those that don't will fall pray to making repeated mistakes and die in the jaws of Darwinism.

Keith Church, Broker of Record for the local Prudential brokerage in Cambridge, sheds some light on a situation that we see all to often.

People that over price their homes will usually blame their selling mode ie:specific agent or marketing company. The one area that agents really have an advantage over a private sale marketing company like PropertyGuys.com is that they will push to lower the price of your home with such passion, such fury. They will even use old fashioned guilt so that you feel obligated to lower your price. Sure it depends a lot on your circumstances, but we all have a budget to work within. The agents, they just want to get paid.

As Keith points out, if this person had priced their home properly they more than likely would have sold. Being $285,000 over priced is not going to get you what you want, trust me on that.

Sure you can find an agent to take your listing at a ridiculously high price. Sure you could list it with a company like PropertyGuys.com. Sure you could throw that hardware store sign on the lawn and wait for someone to drive by. Until you have it priced right you are waisting your time (and everyone else's for that matter).

Get an appraisal done, have multiple agents come through to give an opinion on value, do your own serious investigation. What ever you do don't just throw darts. Do some digging. Price is not everything, you have to pay attention to the Home Selling Trifecta for sure, but PRICE IS KEY.

Even the "stupidity" of $399,000 vs $400,000 is something to think about. Here an agent "dumbs it down" for all of us.



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