Don't let a skunk eat your lunch!
It would seem that every agent wants you to believe that they have the secret that will sell your house. I am sure you have seen all the marketing ploys. The most popular one these days seems to be "Your home sold in 90 days....GUARANTEED"
Something smell off?
They always list "some conditions apply". I did some digging and this was the most detailed explination I could find.
"We'll give you a guaranteed written offer on your home within 24 hours of your listing.
This written guarantee will give you the assurance that if your home doesn't sell within 90 days, we will buy it for your upfront guaranteed amount."
If you want more details you have to call them. So what's the catch? The "guaranteed" amount will allow them to purchase your house for under market value. Not such a bad deal....for them!
Programs like these emphasize that price is what sells your home. So what can you do to strengthen your position to sell?
"We tried selling our house using an agent, but after a number of issues, we let the listing expire, as we just didn't see the value we were getting. We decided to try PropertyGuys.com, and we had immediate interest. In 3 weeks we accepted an offer!"
Joe & Heidi Devitt, Ayr ON - Listing 162639 - June 2009
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