How Buyers Search for Houses Online

How are buyers finding homes on the internet?

The results of studies vary, but most conclude it is 85%-90% of home buyers search online for their next house.  In today's internet hungry, immediate gratification society this is really no surprise. I mean if you are reading this blog it's because you use the web for information, so where else would you search for a home than the comfort of your home, in your jammie pants, with a glass of shiraz.

That is not what I wanted to write about.  This information is like the 1 in front of an algebraic x, it is understood (shout out to Dr Pamboukian my high school math teacher). What I am more interested in explaining is what they do when they get to the site.

The main sources of online inventory have search tools.  Sites like PropertyGuys.com and Realtor.ca both offer the ability to narrow your search.  Typically you will type in the city you are looking for and more than likely narrow that down by price range.  No doubt we all want to see the mansions and multi-million dollar properties but the goal when you are serious is to narrow the search and find homes you can afford.

For the home seller this is important.  This is something you need to pay attention to because if a buyer is limiting their search you need to make sure you are maximizing your ability to be found.

Our society seems fascinated with the "900" factor.  You know, "Why list your home for $300,000 when you can list it for $299,900?"  Do you think today's buyer really sees that $100 difference as a savings on a $300,000 purchase?  It equates to 1/3 of a tenth of a percent.  I am going to show you how that $100 will work FOR you.

You will notice on search pages that the areas in which you set your high and low price criteria are drop down menus.  They usually are $25K increments to $400,000 and then they go in $50K increments from there.  So if someone is looking for a house between $275,000 and $300,000 your $299,900 shows up, great! Now let's say the next buyer is looking between $300,000 and $325,000.  Do you think this would be someone that should see your home?  What about if you priced your home at $302,000 hoping to settle for just under $300,000 once negotiations finished.  The person searching $275,000 to $300,000 doesn't find you, and they probably should!

My point is that if you look at the buyer search tools you are better situated to have your house found.  If you are within a few thousand of one of the search criteria you are best to round to the number so you can straddle both sides of the search bracket.  $300,000 will get you way more traffic on your listing than either $299,900 or $302,000.

What other things do you think will get more traffic to your listing?

M