Why A Home Doesn't Sell

The reason a house won't sell is broken down into 3 keys, Product, Price and Exposure.

There is no doubt that the three keys to selling a home are Product, Price and Exposure. If any of these three are missing you will run into problems. At PropertyGuys.com we focus our efforts on these keys in order to deliver what our clients are really buying from us, a SOLD Sign. The one that always rear's it's ugly head as we get going is price.

In a blog I read recently, the author points to the reasons houses don't sell are based on pricing it wrong from the start and not having enough exposure. He points out that in many cases where real estate agents are involved in the pricing that the cause is either inexperience or something called "Buying A Listing". This over pricing a home in order to get a listing is, in my opinion, a fraudulent act yet they are never really held accountable.

When a private seller overprices a home it is usually ego and bravado or sometimes just straight finances that causes over pricing the home. Who doesn't think their house is nicer then their neighbours? No amount of exposure will compensate for grossly overpricing a home. This is why it is so important to have an independent, third party give you pricing advice for your home. The PropertyGuys.com Price Pro is a summary from a local professional appraiser.

In the end it is always the home owner's decision as to what to price it. If in 6 weeks you are not getting the traffic you want through the house you can usually point to Price because with PropertyGuys.com we will have already addressed Product and Exposure.