Pricing Is The New Black

It doesn't get anymore basic.

I have had some discussions with local agents over the last few weeks. It is no surprise they all feel the key to selling a house quickly is pricing it accurately from the get go.

As a home seller it is imperative that you price accurately in order to be succesfull in selling your home. Local PropertyGuys.com clients have boasted getting offers within hours of getting listed on the website, even before a sign on the lawn. This would not happen if they were $10,000 over priced.

One of the benefits of selling privately is the ability to be more flexible in your pricing. Cutting out the most expensive portion of the selling process allows you the ability to negotiate, even better you can be more aggressive up front while your listing is still fresh.

How do you know if you are priced right? First and foremost did you get QUALITY information in the beginning? You can easily watch the market to see where people are listing their homes for sale. Problem is to get a true idea of where the market is you need to know what they sold for. That information is pretty hard to come by unless you have access as an agent or appraiser.

You can have any agent come in and give you an opinion on value. Problem is that their opinion can be enticed by the large payday looming. Third party appraisers are an irreplaceable resource. They give you a value on your home, no strings attached.



If you are already on the market look around and see how you compare to the homes in your neighbourhood. If you are near the top of the list you may need to rethink your strategy. You don't want to be the one wearing the purple dress do you?

M

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