The Waiting Game - FAIL


It's hard to beat the system
When we're standing at a distance
So we keep waiting
Waiting on the world to change
@johncmayer
Many people put there house up for sale and wait. Waiting is a mistake. Buyers don't wait so why would you?

How do people wait? What are the mistakes they make?

1. Relying on classifieds. Put an ad on Kijiji and wait for a call. As a free classified site the local real estate agents seem to think it is a great way to put out their listings. Guess the MLS system isn't all they claim it to be. Problem for you, the private seller, is there are hundreds of them posting daily on sites like Kijiji and your ad gets relegated to the back pages quickly.

2. Sitting on their price. It is not about reducing the price every 3 days until you find a buyer. It is about making sure your price is right for the market. So many people sit on their price for months. If in the first 4 weeks you have not received any direct calls or emails to set up appointments your product/price ratio is out of alignment.

3. Waiting for the "interested couple" to call back. I hear this while talking to people regularly. Heck I am guilty of it myself. Fact is if they are interested they probably would have called already. If you are that sure they want it, call them. You did get their number, right?

4. Waiting on the fix. Similar to the price, as it relates to your product/price ratio, sitting and waiting on feed back to fix a deficiency is another mistake. If the house needs a new furnace or an electrical update, do it. That or get a quote(s) and reduce the price accordingly. People generally do not want to move in and do major work, unless your house is a fixer upper.

5. Waiting to step up the ads. People sometimes feel it is best to wade into the cold water of real estate marketing inch by inch. The first 4 weeks are the most critical in the sales process. Get it all ready and then do a cannonball into the deep end. Trust me your splash will get noticed long before the cries and whimpers of the waders!

If we are all waiting on the world to change won't it just stay the same.


"A Definition of Insanity:
Doing the same thing the same way over and over expecting a different outcome"
M

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