How Is Your House Branded?

Tell me, what's in the bag?

When we make our buying decisions we look to the familiarity of brands. We look to something that is tried, tested and true. Products and services become popularized only after a Maven has proven their worth. What is a Maven? Wikipedia tells us Malcolm Gladwell used the term in his book The Tipping Point (Little Brown, 2000) to describe those who are intense gatherers of information and impressions, and so are often the first to pick up on new or nascent trends.

We brought PropertyGuys.com here to the Waterloo Wellington area over 3 years ago. The Mavens have come and have been telling all their Connectors about us. Word has spread. People are talking about PropertyGuys.com.

How do buyers look at your home? Do they see a bloated balloon? Maybe they see indecision in that faded orange and black sign?

Branding your house, good or bad, could be the difference between selling and sitting. Katie Johnson knows:

[I'm] very impressed with PropertyGuys.com. They have a great brand and have firmly founded themselves outside of the expensive MLS world.

Katie Johnson
Kitchener ON
Sold Aug 2009

What are you doing to brand your home. Are you branding it properly? Are you passing on confidence of a brand to prospective buyers? One that speaks to them?

We are not just creating our brand through Connectors and Mavens. We are also getting word on to lips of others...



M

Give Us A Hug

Nothing says "I appreciate you" like a hug.

Standing on the porch is always exciting. Waiting there with a bottle of champagne in my hand. Trying to hide it behind me to help with the surprise. The SOLD sign has already been installed and the door bell has been rung. CLOMP CLOMP CLOMP The foot steps are making their way down the front hall. I can barely contain my smile. The door opens almost as wide as the arms...

Human kind shows their appreciation in all sorts of ways. A smile, a wink, pat on the back. I think the ultimate is a good old fashioned hug.

When I was first given the designation of PSP (Private Sale Professional) I never knew just how rewarding it would be. I knew that I would be helping people, but I never understood the unfathomed joy people would get from selling their own home.

Real estate agents talk about the joy they get from helping a client sell their home. If only they could imagine it with out the dollar signs.

Here is a little video of someone who understands the power of hugs.

M

Hey Mister...

If you have ever been to the Caribbean you know the beach peddler.

They claim to be the guy that has everything you need. Solve all your problems. Get you what you need. Sound familiar? I've had 5 clients say to me this week how surprised they were to learn how easy the process of selling their home was.

Imagine a trip to the beach and the peddler comes up and offers you sand. You are surrounded by it, you can feel it between your toes. All you need to do is lie down, yet the offer is there. "Hey mon, I get you some sand. Don't worry I'll only charge you $15,000 for da sand." Seem a little crazy?

I mean a trip to the beach could be worse...


M