How Is Your House Branded?

Tell me, what's in the bag?

When we make our buying decisions we look to the familiarity of brands. We look to something that is tried, tested and true. Products and services become popularized only after a Maven has proven their worth. What is a Maven? Wikipedia tells us Malcolm Gladwell used the term in his book The Tipping Point (Little Brown, 2000) to describe those who are intense gatherers of information and impressions, and so are often the first to pick up on new or nascent trends.

We brought PropertyGuys.com here to the Waterloo Wellington area over 3 years ago. The Mavens have come and have been telling all their Connectors about us. Word has spread. People are talking about PropertyGuys.com.

How do buyers look at your home? Do they see a bloated balloon? Maybe they see indecision in that faded orange and black sign?

Branding your house, good or bad, could be the difference between selling and sitting. Katie Johnson knows:

[I'm] very impressed with PropertyGuys.com. They have a great brand and have firmly founded themselves outside of the expensive MLS world.

Katie Johnson
Kitchener ON
Sold Aug 2009

What are you doing to brand your home. Are you branding it properly? Are you passing on confidence of a brand to prospective buyers? One that speaks to them?

We are not just creating our brand through Connectors and Mavens. We are also getting word on to lips of others...



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