How Many O/H Signs Does It Take?

Is more better?

There seems to be some misinformation in the FSBO world. If people are having problems selling their home privately it would seem they blame it on lack of Open House signs. I come to this conclusion because when people have been on the market for 6-8 weeks they seem to add more signs.

On a positive note they are trying to increase a third of the HOME SELLING TRIFECTA. Problem is they are not hitting the right one.

Do you know how many eyeballs are seeing your home? This information is imperative to selling. You see if you are judging your sale proceedings simply on the traffic in your door you are making an oversight that could cost you precious time and money.

If you have had no phone calls and no showings in the first 4 weeks of marketing your home you need to make a decision. You need to change something in your HOME SELLING TRIFECTA. But what? It would seem people automatically place blame on Exposure. If people are seeing your listing online and choosing not to call you, Exposure is not your problem? Let me give you a scenario that may show why other areas need to be considered.

You are the PROUD owner of a 1992 Chevrolet Corsica. A fine piece of North American engineering. Since you bought it off the showroom floor you have babied it. Oil changes every 5,000km, brakes at the slightest hint of a pedal pulsation, new spark plugs each and every spring, fuel injector cleaner in every 4th tank of premium fuel. Nothing is too good for your baby. This time of year most people are leaning towards snow tires for their car, you wouldn't think of it because your sweet ride hibernates through the winter. Alas it is time to move on. A new minivan is calling. The twins changed everything. The scoundrel at the dealership told you your baby is worth $500 for trade, you almost puked. The Voltage Blue Metallic Clearcoat still glistens in the heat of a midday sun and highlights the FOR SALE sign posted in the window. To make it easy for people you even put the price right there on the sign. After weeks no one has called. You place signs at every corner within a 2km drive of your house announcing the availability of this classic road machine, nothing. Time to up the ante and place an ad in the paper.

1992 Chevy Corsica
Like new, under 100,000km
of summer driving. Call
Today to get this car
$22,500

I am sure you could always look at washing away your blues with some lemonade...


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