How Many O/H Signs Does It Take?

Is more better?

There seems to be some misinformation in the FSBO world. If people are having problems selling their home privately it would seem they blame it on lack of Open House signs. I come to this conclusion because when people have been on the market for 6-8 weeks they seem to add more signs.

On a positive note they are trying to increase a third of the HOME SELLING TRIFECTA. Problem is they are not hitting the right one.

Do you know how many eyeballs are seeing your home? This information is imperative to selling. You see if you are judging your sale proceedings simply on the traffic in your door you are making an oversight that could cost you precious time and money.

If you have had no phone calls and no showings in the first 4 weeks of marketing your home you need to make a decision. You need to change something in your HOME SELLING TRIFECTA. But what? It would seem people automatically place blame on Exposure. If people are seeing your listing online and choosing not to call you, Exposure is not your problem? Let me give you a scenario that may show why other areas need to be considered.

You are the PROUD owner of a 1992 Chevrolet Corsica. A fine piece of North American engineering. Since you bought it off the showroom floor you have babied it. Oil changes every 5,000km, brakes at the slightest hint of a pedal pulsation, new spark plugs each and every spring, fuel injector cleaner in every 4th tank of premium fuel. Nothing is too good for your baby. This time of year most people are leaning towards snow tires for their car, you wouldn't think of it because your sweet ride hibernates through the winter. Alas it is time to move on. A new minivan is calling. The twins changed everything. The scoundrel at the dealership told you your baby is worth $500 for trade, you almost puked. The Voltage Blue Metallic Clearcoat still glistens in the heat of a midday sun and highlights the FOR SALE sign posted in the window. To make it easy for people you even put the price right there on the sign. After weeks no one has called. You place signs at every corner within a 2km drive of your house announcing the availability of this classic road machine, nothing. Time to up the ante and place an ad in the paper.

1992 Chevy Corsica
Like new, under 100,000km
of summer driving. Call
Today to get this car
$22,500

I am sure you could always look at washing away your blues with some lemonade...


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How Is Your House Branded?

Tell me, what's in the bag?

When we make our buying decisions we look to the familiarity of brands. We look to something that is tried, tested and true. Products and services become popularized only after a Maven has proven their worth. What is a Maven? Wikipedia tells us Malcolm Gladwell used the term in his book The Tipping Point (Little Brown, 2000) to describe those who are intense gatherers of information and impressions, and so are often the first to pick up on new or nascent trends.

We brought PropertyGuys.com here to the Waterloo Wellington area over 3 years ago. The Mavens have come and have been telling all their Connectors about us. Word has spread. People are talking about PropertyGuys.com.

How do buyers look at your home? Do they see a bloated balloon? Maybe they see indecision in that faded orange and black sign?

Branding your house, good or bad, could be the difference between selling and sitting. Katie Johnson knows:

[I'm] very impressed with PropertyGuys.com. They have a great brand and have firmly founded themselves outside of the expensive MLS world.

Katie Johnson
Kitchener ON
Sold Aug 2009

What are you doing to brand your home. Are you branding it properly? Are you passing on confidence of a brand to prospective buyers? One that speaks to them?

We are not just creating our brand through Connectors and Mavens. We are also getting word on to lips of others...



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Give Us A Hug

Nothing says "I appreciate you" like a hug.

Standing on the porch is always exciting. Waiting there with a bottle of champagne in my hand. Trying to hide it behind me to help with the surprise. The SOLD sign has already been installed and the door bell has been rung. CLOMP CLOMP CLOMP The foot steps are making their way down the front hall. I can barely contain my smile. The door opens almost as wide as the arms...

Human kind shows their appreciation in all sorts of ways. A smile, a wink, pat on the back. I think the ultimate is a good old fashioned hug.

When I was first given the designation of PSP (Private Sale Professional) I never knew just how rewarding it would be. I knew that I would be helping people, but I never understood the unfathomed joy people would get from selling their own home.

Real estate agents talk about the joy they get from helping a client sell their home. If only they could imagine it with out the dollar signs.

Here is a little video of someone who understands the power of hugs.

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Hey Mister...

If you have ever been to the Caribbean you know the beach peddler.

They claim to be the guy that has everything you need. Solve all your problems. Get you what you need. Sound familiar? I've had 5 clients say to me this week how surprised they were to learn how easy the process of selling their home was.

Imagine a trip to the beach and the peddler comes up and offers you sand. You are surrounded by it, you can feel it between your toes. All you need to do is lie down, yet the offer is there. "Hey mon, I get you some sand. Don't worry I'll only charge you $15,000 for da sand." Seem a little crazy?

I mean a trip to the beach could be worse...


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