Pigs Get Fat, Hogs Get Slaughtered


An old saying that talks to the greed of the world.

Clay Rideout is a new PropertyGuys.com franchisee in Saint John NB. Like any "newbie" he was nervous yet excited about his upcoming home show.

As a new business he didn't have the money nor the justification to spend thousands of dollars on a trade show booth. What he did have was a compelling story and an idea to help people understand the message with clarity.

Here is a picture of Clay at the Atlantic National Home Show in Saint John NB.

"(I was) at the home show this weekend. Lots of interest in the bike, even more when they found out what it represented. Here was my schpeel: Traditional Real Estate commissions are something in the range of 5-6% of the price of the home. And when the deal finally closes, we are so happy to have a successful sale, that we are usually unaware of what 10 or 12 thousand dollars actually looks like. We just sign off those funds at the lawyer's office. Piece of paper, stroke of the pen. But this represents that commission. This motorcycle represents the (conservative) 5% commission on a $199000 home. Does that make sense?"

This hits home here in Waterloo Wellington more than you know. I had a good friend that had sold his home just prior to me getting into PropertyGuys.com. He was newly married and was selling the old bachelor pad and getting a new (much bigger) place with his new bride. He used the same real estate agent that he had purchased his "man cave" with years before. He ended up selling for around the $250,000 range and purchased in the $400,000 range. Now his realtor was such a nice guy he gave him a break on the commissions of the sale because he was also buying. After the move my friend was out front of his new place doing some yard work when a guy on a brand new bike rolled into the driveway. The helmet came off to reveal the face of a smiling real estate agent. "Just thought I would pop by and congratulate you on the new home". It was not lost on my friend that this new bike was paid for solely from his move.


There goes your equity down the road. Too bad you were not the one driving...

M

2 comments:

Anonymous said...

The credit for the bike idea must go to Kenny Singleton, PEI PropertyGuys.com franchise owner, and the true Gladiator Ken Leblanc, for giving me the direction to "focus on what you have, not what you don't." I just showed up for work.
Clay Rideout, BBA PSP

Unknown said...

Such a terrific way to add some tangibility to the savings! Talk about perspective! Great Job All!
Mandy McLean, Contact Edge