Culling The Herd III

Who will be the last cow standing?

Not only are the local agents in peril of market shrinkage even the brokerages and brands are in jeopardy from market changes and corrections.

As more and more agents leave the business there are less and less desk fees being paid to the brokerages. As brokerages struggle to pay their bills so will big names that we all know. I suspect that we will see more agents get away from the big names on the signs and the independents start to take off as just another way to lower their costs.

Cost cutting has started on the backs of the local print media. How do I know? This recent article in the Record is not solely related to business advertising. The week-end home papers are half of what they were last year.

Maybe they can go out on a limb and try something different, like Microsoft.


M